Studio Matrx Monthly · Volume 1 · Issue 3 · August 2026
Amogh N P
 In loving memory of Amogh N P — Architect · Designer · Visionary 
Comfort in the Indian ContextLesson 2.4

Lesson 2.4 · Thermal Comfort

Comfort in the Indian Context

IMAC, mixed-mode buildings, the ceiling fan, and comfort as a climate-and-culture question

13 min Interactive lessonFree · open lessonByAmogh N P· Architect & interior designer
The hook

A ceiling fan is not a fallback for when the AC breaks. In India it is a comfort device that buys you two or three degrees - and huge energy savings.

Comfort standards were written mostly from studies of people in temperate, air-conditioned Western offices. Applied unchanged to a naturally ventilated building in Ahmedabad or Chennai, they get the answer wrong - they call people uncomfortable who are, by their own report, perfectly fine.

Comfort is climatically and culturally situated. Indians accustomed to warm weather, ceiling fans and seasonal life are comfortable at higher temperatures than a Copenhagen office worker. India built its own evidence base to prove it - the India Model for Adaptive Comfort (IMAC), from thousands of real field votes - and it is the right yardstick for designing genuinely low-energy comfort across India's climate zones.

India: design to IMAC, mixed-mode, fans first. Warmer comfort. Watch humidity. AC for the residual.

Why imported comfort standards mislead in India

The global adaptive model of the last lesson was a huge improvement, but even it was built largely on field data from temperate and developed-world buildings. Two things make Indian comfort different. Climate: much of India is hot - hot-dry (Ahmedabad, Jaipur), warm-humid (Chennai, Mumbai, Kolkata), composite (Delhi) - so people spend their lives acclimatised to heat in a way temperate populations are not. Culture and expectation: naturally ventilated homes, ceiling fans in every room, seasonal clothing and routines, and an expectation that indoors follows the weather all shift what people accept.

The consequence is measurable: apply a Western comfort target of, say, 24-25 C to an Indian naturally ventilated building and you will conclude it needs air conditioning for far more hours than its occupants actually want it. That mistake matters enormously for energy - India's cooling demand is growing fast, and over-cooling to an imported set-point locks in electricity use the country neither needs nor can easily supply. Getting the comfort target right is therefore not academic; it is one of the highest-leverage decisions in Indian building design.

IMAC vs IMPORTED LINEIMAC (India)ASHRAE adaptivewider, warmer band20253035Outdoor temperature (C)Comforttemp C
Zoom
IMAC versus the imported adaptive line. India's field-calibrated model accepts warmer comfort temperatures and a wider band, especially in hot weather and with air movement - so plotting an Indian building against IMAC (not the ASHRAE line) reveals many more hours that are comfortable free-running or fan-cooled, and far fewer that truly need air conditioning.

Imported 24 C target = phantom AC hours India doesn't need. Comfort here runs warmer.

IMAC: India's own adaptive comfort model

To fix this, researchers at CARBSE (the Centre for Advanced Research in Building Science and Energy at CEPT University, Ahmedabad) led a large national field study - thousands of comfort votes across climate zones, seasons and building types - and produced the India Model for Adaptive Comfort (IMAC), first published in 2014 and updated since.

Like the global adaptive model, IMAC makes indoor comfort temperature a linear function of the outdoor temperature, but with India-specific coefficients and, importantly, separate relationships for naturally ventilated and mixed-mode buildings. Its practical upshot is that Indian occupants accept a wider band and higher comfort temperatures than the ASHRAE adaptive line, especially in warm weather and with air movement available. For a mixed-mode office, IMAC comfort temperatures in the warm season can reach the high twenties Celsius operative - well above a conventional 24 C set-point - which translates directly into fewer cooling hours and lower energy. IMAC is referenced in Indian design guidance and green-rating practice, and it is the yardstick a simulation of an Indian building should be plotted against, not the imported one.

Why separate curves for naturally ventilated and mixed-mode buildings? Because expectation differs. Occupants of a fully free-running building calibrate to the outdoors and accept the widest range; occupants of a mixed-mode building, who know cooling can come on, hold slightly tighter expectations - so their comfort band, while still warmer than an imported set-point, is narrower than the pure naturally ventilated one. Capturing this distinction is IMAC's practical genius: it lets a designer set an honest, occupant-matched target for the actual operating mode of the building rather than borrowing a foreign one, and that single choice can move the modelled cooling energy of an Indian office by a large margin.

IMAC vs IMPORTED LINEIMAC (India)ASHRAE adaptivewider, warmer band20253035Outdoor temperature (C)Comforttemp C
Zoom
IMAC versus the imported adaptive line. India's field-calibrated model accepts warmer comfort temperatures and a wider band, especially in hot weather and with air movement - so plotting an Indian building against IMAC (not the ASHRAE line) reveals many more hours that are comfortable free-running or fan-cooled, and far fewer that truly need air conditioning.

Air movement and the ceiling fan as a design device

The single most powerful, cheapest comfort tool in India is air movement - and IMAC and ASHRAE 55 both credit it. Moving air strips heat from the skin by convection and speeds evaporation of sweat, so it lets people stay comfortable at higher air temperatures. The cooling effect is large: raising air speed from still (about 0.1 m/s) to a comfortable breeze of 0.8-1.0 m/s offsets roughly 2 to 3 C of operative temperature - meaning a room that would need cooling to 26 C can be comfortable at 28-29 C with a fan running.

Think about the economics: a ceiling fan draws 30-75 watts; an air conditioner cooling the same room draws 1000-1500 watts or more. Using fans to extend the comfort range before ever switching on the AC is one of the highest-return moves in tropical design, and it is exactly what naturally ventilated and mixed-mode Indian buildings have always done. In simulation, you model the fan as an elevated air speed that shifts the comfort ceiling up - the CBE Comfort Tool has an air-speed input for precisely this - and count how many more hours fall inside the comfort band once air movement is included. The ceiling fan, in other words, is not an afterthought; it is a designed part of the comfort strategy.

There is a comfort-and-carbon argument that follows directly. India's electricity demand peaks with cooling, and every degree of set-point you can concede to a fan avoids compressor energy at the hour the grid is most stressed. Designing rooms so that air movement reaches people - fans sized and placed for even coverage, ceilings high enough, furniture that does not block the sweep - is therefore not a comfort detail but an energy strategy with national consequences. It is also more resilient: a fan keeps a room habitable through the power fluctuations and heat waves when air conditioning is most likely to fail or be unaffordable. Comfort designed around air movement is comfort that degrades gracefully.

THE FAN COOLING EFFECT27 C28 C29 C30 C0.10.40.70.9Air speed (m/s) -> higher comfort ceilingcomfortceilingFan ~40 W vs AC ~1200 W: buy 2-3 C with air movement first.
Zoom
The fan cooling effect. Moving air strips heat from the skin and speeds evaporation, so raising air speed lifts the comfort ceiling: from still air (~0.1 m/s) to a ceiling-fan breeze (~0.9 m/s) offsets roughly 2-3 C of operative temperature. A fan draws around 40 W against an air conditioner's 1200 W - so extend comfort with air movement before ever cooling mechanically.

0.8-1.0 m/s fan ~ +2-3 C comfort. Fan ~40 W vs AC ~1200 W. Use the fan first.

Mixed-mode buildings and the humidity problem

Most contemporary Indian buildings are, in reality, mixed-mode: naturally ventilated and fan-cooled for much of the year, with air conditioning switched on only in the hardest weather. IMAC's separate mixed-mode relationship exists precisely because this is the dominant Indian pattern, and it is the strategy a simulationist should design for - passive and fan-based comfort for as many hours as possible, machinery only for the residual.

Humidity, though, sets a hard limit that air movement alone cannot cross. In warm-humid zones (the coasts, the Gangetic plain in monsoon), relative humidity is high, so sweat cannot evaporate and the fan's evaporative benefit weakens - a fan still helps by convection, but there is a ceiling. This is where dehumidification or air conditioning genuinely earns its energy: not to drop the temperature, but to remove moisture so the body's evaporative cooling can work again. A comfort study in a humid Indian city must therefore watch the humidity axis, not just temperature: the same 30 C is comfortable with a fan in dry Jaipur and oppressive in humid Chennai. Simulating both temperature and humidity against the IMAC band is how you decide, honestly, where fans suffice and where mechanical dehumidification is unavoidable.

Mixed-mode = passive + fans first, AC for the residual. In humid zones, AC earns its keep on moisture, not just heat.

Comfort as culturally and climatically situated

Step back and the through-line of this whole module becomes clear. Comfort is not a universal constant to be imported from a standard written elsewhere; it is a heat balance read through climate, habit and expectation. The static PMV model, the global adaptive model and IMAC are three lenses of increasing local fidelity, and choosing the right one for the building in front of you is the real skill.

For an Indian project that means: use IMAC, not an imported set-point, as the comfort target; design for mixed-mode operation with genuine occupant control; treat the ceiling fan and cross-ventilation as primary comfort devices, not fallbacks; watch humidity in warm-humid zones; and let air conditioning handle only the residual hours. Done well, this delivers comfort that occupants actually report - warmer, breezier, seasonal - at a fraction of the energy of chasing an imported 24 C. It also connects comfort to India's codes and ratings (ECBC, the Eco Niwas Samhita, GRIHA), which increasingly reward exactly this kind of adaptive, low-energy design. Comfort, in the end, is where building physics meets people - and simulating it honestly, with the model and the standard that actually fit the climate and the culture in front of you, is how a designer serves both at once.

Models, tools & terms in this lesson

IMAC (India Model for Adaptive Comfort)

India-specific adaptive comfort model from CARBSE / CEPT field studies

Separate relationships for naturally ventilated and mixed-mode buildings; accepts warmer comfort temperatures than the ASHRAE adaptive line.

Elevated air speed (fan cooling)

Comfort benefit of moving air over the skin

About 0.8-1.0 m/s offsets roughly 2-3 C of operative temperature; the CBE Comfort Tool models it via the air-speed input.

Mixed-mode operation

Building run naturally ventilated / fan-cooled, with AC only for the residual

The dominant Indian pattern; the strategy a comfort simulation should design and count hours against.

CARBSE

Centre for Advanced Research in Building Science and Energy, CEPT University

The research group behind IMAC and much Indian comfort and building-physics field data.

Hands-on workshop

Workshop - price the ceiling fan against the AC

This exercise makes the Indian comfort argument concrete: how much temperature a fan buys, and how much energy that saves versus air conditioning. You will use the CBE Comfort Tool for the comfort side and simple arithmetic for the energy side.

The free CBE Thermal Comfort Tool; a calculator or spreadsheet. Optional: Climate Consultant with an Indian city's EPW file, and IMAC coefficients if available, to set realistic outdoor conditions.

Given & goal
Goal: quantify the fan's cooling effect and its energy advantage for an Indian room
Inputs: the CBE Comfort Tool, typical fan and AC wattages, a warm-season indoor condition
Time: ~40 minutes
  1. 1In the CBE Comfort Tool, set a warm Indian condition (air temperature 29 C, mean radiant temperature 29 C, relative humidity 50%, 1.1 met, 0.5 clo) with air speed 0.1 m/s. Note the PMV and that the point likely sits outside the still-air comfort zone.
  2. 2Raise air speed to 0.9 m/s (a ceiling fan) and record how the comfort assessment improves - estimate the operative-temperature offset the fan bought (aim to see roughly 2-3 C of effective cooling).
  3. 3Now the energy side: assume a ceiling fan draws about 45 W and a room AC about 1200 W. Compute the power ratio and the daily energy for 10 hours of each. Note the order-of-magnitude difference.
  4. 4Repeat step 1-2 at 55% and 75% relative humidity to see the fan's benefit shrink as humidity rises - this is the warm-humid limit where a fan alone stops being enough.
  5. 5Write a two-line recommendation for the room: at what outdoor condition can fans alone hold comfort, and at what point (temperature or humidity) does mechanical cooling or dehumidification become necessary?

You’ll walk away with
A short comparison showing the fan's cooling offset in comfort terms, the fan-versus-AC energy ratio, and the humidity threshold where fans stop sufficing - the core of an honest Indian mixed-mode comfort argument.

The worked example

Three altitudes on the same idea

Read the band that fits you — or all three.

For the architectPerformance-driven design decisions

Design Indian buildings to IMAC and mixed-mode, not to an imported 24 C. That reframes the whole envelope brief: cross-ventilation, shading, mass and ceiling fans to hold operative temperature inside the (warmer, wider) IMAC band for most of the year, with AC sized only for the residual humid or extreme hours. It is the difference between a building that needs mechanical cooling everywhere and one that mostly cools itself - proven against the local weather file.

For the interior designerComfort, daylight & healthy interiors

In India the ceiling fan is a comfort instrument you design around, not hide. Place fans for even air movement, keep switches reachable, keep openable windows unblocked, and specify for warm-season, layered dress. In warm-humid interiors, plan for dehumidification where fans hit their humidity ceiling. These moves let a space feel comfortable at 28-29 C with a breeze - warmer, healthier and far cheaper to run than a chilled, sealed room.

For the studentSkills, portfolio & green-building jobs

Learn IMAC and the fan cooling effect - they are what separates India-literate designers from those who copy Western set-points. Know that Indian occupants accept higher comfort temperatures, that 0.8-1.0 m/s of air movement offsets about 2-3 C, that a fan uses a fraction of an AC's power, and that humidity caps the fan's benefit. Plot Indian buildings against IMAC, not the imported adaptive line - and you will design comfort that actually fits the country.

Misconception check

24 C is the correct comfortable indoor temperature everywhere, so Indian buildings should be cooled to it too.

That number comes from studies of temperate, air-conditioned Western offices, and applying it to India is a costly error. Field studies gathered in the India Model for Adaptive Comfort (IMAC) show that acclimatised occupants of naturally ventilated and mixed-mode Indian buildings are genuinely comfortable at higher temperatures - often in the high twenties Celsius operative in warm weather, especially with a ceiling fan running. Air movement of 0.8-1.0 m/s offsets roughly 2-3 C on its own. Chasing an imported 24 C set-point therefore runs air conditioning for many hours occupants neither want nor need, wasting large amounts of electricity. The right target is the local one - IMAC - with fans and mixed-mode operation, and cooling reserved for the residual, mostly humidity-driven, hours.
Try it

Do it yourself

Reason it through for an Indian building.

  1. 1Why does an imported 24 C comfort target over-estimate air-conditioning need in India?
  2. 2What does IMAC add over the global adaptive model?
  3. 3Roughly how much operative temperature does 0.8-1.0 m/s of air movement offset?
  4. 4Compare the power draw of a ceiling fan and a room air conditioner.
  5. 5In a warm-humid city, why does a fan's cooling benefit weaken, and what does air conditioning then do?
Take this with you

The one line to carry out

Comfort is climatically and culturally situated: Indian occupants of naturally ventilated and mixed-mode buildings are comfortable warmer, especially with air movement, so design to IMAC and the ceiling fan, not to an imported 24 C. A fan offsets 2-3 C for a fraction of an AC's power - use it first.
Take it further
References & further reading

Peer-reviewed journals & authoritative standards

  1. 01CARBSE - Centre for Advanced Research in Building Science and EnergyCEPT University, 2026.
  2. 02ASHRAE Standard 55 - Thermal Environmental Conditions for Human OccupancyASHRAE, 2026.
  3. 03Thermal comfortWikipedia, 2026.
  4. 04PsychrometricsWikipedia, 2026.
Related lessons
Recap
Imported comfort targets misfire in India because its climate and culture make occupants comfortable at higher temperatures. IMAC, from CARBSE's national field study, gives India-specific adaptive comfort relationships for naturally ventilated and mixed-mode buildings that run warmer than the global line. Air movement is the key device - 0.8-1.0 m/s offsets 2-3 C at a fraction of an AC's power - though humidity in warm-humid zones caps its benefit and is where mechanical cooling genuinely earns its energy.
Carry forward →

You now have the whole comfort picture - the heat balance, the static and adaptive models, and India's own. The next module turns to building physics: how heat actually moves through the envelope that produces the temperatures and surfaces the body has been reacting to all along.

A

The author

Amogh N P

Architect, interior designer, and creative polymath. Studio Matrx began in his notebooks — his vision of design made honest, useful, and open to everyone. Its Academy is written and taught in his memory, and free, forever.

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