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Studio Matrx Monthly · Volume 1 · Issue 4 · September 2026
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In loving memory of
Amogh N P
— Architect · Designer · Visionary
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Retail & Store Design
Mastery check · Module 4
Merchandising & Display
10 questions · pass mark 70%. Answer each, check it, and see where you stand before moving on.
Question 1 of 10
Single answer
Why is the eye-level band of a fixture called the 'strike zone' and treated as its most valuable real estate?
A
Because it is the cheapest part of the fixture to stock
B
Because merchandise there is seen and reached with least effort, so it sells hardest - 'eye level is buy level'
C
Because it is where safety regulations require the heaviest products
D
Because it is the only band shoppers are legally allowed to touch
Check answer
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