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Studio Matrx Monthly · Volume 1 · Issue 4 · September 2026
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In loving memory of
Amogh N P
— Architect · Designer · Visionary
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Retail & Store Design
Mastery check · Module 1
Understanding Retail & the Shopper
12 questions · pass mark 70%. Answer each, check it, and see where you stand before moving on.
Question 1 of 12
Single answer
Why do retail researchers trust what shoppers do on camera over what they report in surveys?
A
Because surveys are expensive and cameras are cheaper to run
B
Because most shopper behaviour is fast, automatic and unconscious, so people are unreliable witnesses to their own actions
C
Because shoppers deliberately lie to researchers about what they buy
D
Because cameras can measure exact spending while surveys cannot
Check answer
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