B.Arch CurriculumFree, forever
A tribute to Amogh N P
Entrepreneurship Skills for Architects
Architecture school teaches you to design buildings; almost no one teaches you to run the business that designs them — yet most architects will one day own or lead a practice. This elective is that missing half of the degree: architecture as an enterprise. Learn the entrepreneurial mindset and why an architect is, at heart, a founder; how to plan a venture — the business plan, the SWOT, the feasibility, the start-up ecosystem; how to manage the money — pricing your services, costing, budgeting and cash flow, the things that quietly sink good design firms; how to find and keep clients through marketing, branding and networking; and the legal, ethical and leadership foundations — the firm's legal structure, contracts, intellectual property and how to lead a team. Written for the GATE/NPTEL framing of the syllabus and for the day you put your own name on the door.
Course byAmogh N P· Architect & interior designer
The syllabus
5 units · 5 liveTranscribed from the official B.Arch syllabus. All 5 units are live as full interactive lessons, each with original diagrams, a self-assessment quiz and a practice exercise.
Unit 1 — The Entrepreneurial Mindset
LiveThe concepts and types of entrepreneur; the entrepreneurial mindset; the role of the architect as an entrepreneur; and innovation and creativity as the engine of a practice — with the definitions and characteristics the exams test.
Unit 2 — Business Planning & Strategy
LiveThe components of a business plan; SWOT analysis; project feasibility; and the start-up ecosystem — the strategic groundwork that turns an idea for a practice into a venture that can survive.
Unit 3 — Financial Management
LiveBasic accounting; costing methods; pricing architectural services; sources of finance; budgeting and cash flow — the money discipline that quietly decides whether a design practice lives or dies.
Unit 4 — Marketing & Client Management
LiveMarketing fundamentals and the marketing mix; branding a practice; digital marketing; client relations; and networking strategies — how an architecture firm is found, chosen and recommended.
Unit 5 — Legal, Ethical & Leadership Issues
LiveThe legal structures of firms; contracts and intellectual property; ethics in entrepreneurship; and leadership styles and team building — the foundations that hold a practice together and out of trouble.
Course outcomes
What you will be able to doExplain the key concepts of entrepreneurship and the architect as entrepreneur.
Apply business planning — the business plan, SWOT and feasibility.
Analyse financial management — pricing, costing, budgeting and cash flow.
Apply marketing, branding and client-management principles.
Evaluate the legal, ethical and leadership issues of a practice.
Answer objective and case-based questions on entrepreneurship topics.
The author
Amogh N P
Architect, interior designer, and creative polymath. Studio Matrx began in his notebooks — his vision of design made honest, useful, and open to everyone. Its Academy is written and taught in his memory, and free, forever.
More about Amogh →The day you put your name on the door.
The mindset, the plan, the money, the clients, and the firm. Read the five units, study the diagrams, then test yourself.
The curriculum is free, forever