Amogh N P
✦ In loving memory of Amogh N P — Architect · Designer · Visionary ✦

Studio Matrx Pro · Client Acquisition & Onboarding

Project Feasibility Checklist

Use this before every proposal. Assess financial viability, scope clarity, site readiness, client fit, and commercial suitability — before investing a single hour in concept or costing.

9 DimensionsRisk ScoringProceed / Decline RecommendationPDF Report

“This checklist is meant to be used before proposal finalisation or project onboarding. Its purpose is to determine whether the project is financially realistic, operationally viable, aligned with the client's expectations, appropriate for your service model, and worth pursuing from both a design and business perspective. It helps identify red flags before time is invested in concept development, drawings, costing, or execution planning.”

01

Basic Project Qualification

Project Identity

  • Client name, contact details, project title
  • Property address / city
  • Property type: apartment / villa / independent house / office / retail / hospitality
  • Project stage: under construction / newly handed over / resale / renovation / occupied home
  • Approximate size in sq. ft., number of rooms/zones, possession status

Decision Checkpoint

  • Is the project type within your service scope?
  • Is the location serviceable?
  • Is the project size commercially viable for your studio?
  • Is the timeline realistic enough to consider?
02

Scope Feasibility

Define what the client actually wants (Check all that apply)

Space PlanningInterior Design OnlyDesign + DrawingsTurnkey ExecutionModular KitchenWardrobesLiving Room UnitsFalse CeilingLighting DesignElectrical RedesignPlumbing ChangesCivil ModificationsBathroom RenovationFurnishing & StylingHome Office / StudyPooja UnitBalcony / UtilityFull-Home Interior

Key Questions

  • Is the client asking for partial work or end-to-end delivery?
  • Is there scope ambiguity?
  • Are they expecting items not normally included in your package?
  • Are structural changes involved?
  • Are builder restrictions likely to affect design intent?

Decision Checkpoint

  • Is the project scope clearly definable?
  • Can the scope be documented room-wise?
  • Can it be converted into BOQ and milestones without confusion?
03

Budget Feasibility

Budget Capture

  • Client's stated total budget
  • Budget confidence: clear / vague / unrealistic / undisclosed
  • Does this budget include: design fees, execution, appliances, loose furniture, décor, taxes, civil changes, contingency

Budget Realism Questions

  • Has the client benchmarked market costs?
  • Are their expectations aligned with their budget?
  • Are they asking for premium finishes on a basic budget?
  • Are they open to phased execution if budget is constrained?
  • Is contingency of 8–15% understood?

Designer-side Evaluation

FeasibleFeasible with scope adjustmentFeasible with material downgradeFeasible only in phasesNot feasible

Decision Checkpoint

  • Can the required outcome be delivered within the available budget?
  • Is the client open to transparent trade-offs?

This category is especially critical in Indian urban interiors, where budget clarity, cost breakdown, and hidden-cost awareness strongly influence project success and client trust.

04

Timeline Feasibility

Client Expectations

  • Desired start/end date
  • Reason for urgency: move-in / event / rental / resale / family function / other
  • Flexibility level: high / moderate / low

Timeline Risk Questions

  • Has site possession happened?
  • Are civil and builder approvals complete?
  • Are key decisions likely to be delayed by family consultations?
  • Is imported material or custom fabrication involved?
  • Is the client expecting unrealistic delivery speed?

Internal Evaluation

  • Design phase
  • Procurement phase
  • Manufacturing phase
  • Site execution phase
  • Buffer required

Decision Checkpoint

  • Is the timeline commercially and operationally realistic?
  • Can quality be maintained within this schedule?
  • Is the client likely to become difficult due to urgency pressure?
05

Site & Technical Feasibility

Site Readiness

  • Site visit completed
  • Measurement available
  • Floor plan available
  • Photos/videos available
  • Existing site condition documented

Technical Questions

  • Are dimensions reliable?
  • Any structural limitations?
  • Any uneven walls / seepage / electrical / plumbing concerns?
  • Restrictions from apartment association or builder?
  • Lift access available?
  • Parking/loading access available?
  • Working hours restricted?

Renovation-Specific Checks

  • Demolition needed?
  • Old wiring replacement needed?
  • Existing carpentry salvageable?
  • Waterproofing risk?
  • Concealed services known?

Decision Checkpoint

  • Is the site technically workable?
  • Are hidden complexities likely to cause major overruns?
06

Client Readiness & Decision-Making Feasibility

Decision Structure

  • Who is the final decision-maker?
  • Are there multiple family stakeholders?
  • Is approval centralised or fragmented?
  • Will parents / spouse / children all influence design decisions?
  • Is the client decisive or exploratory?

Communication Readiness

  • Does the client respond clearly?
  • Are expectations articulated logically?
  • Do they understand the design process?
  • Are they respectful of professional boundaries?
  • Are they comparison-shopping aggressively?

Red-Flag Indicators

  • Wants “premium look” at unrealistic cost
  • Insists on immediate quote without scope clarity
  • Avoids budget discussion
  • Expects unlimited revisions before commitment
  • Compares only on price
  • Has had conflict with multiple previous vendors
  • Asks for full design thinking before token / advance
  • Wants verbal commitments instead of documentation

Decision Checkpoint

  • Is this a good-fit client?
  • Will communication likely remain workable through the project lifecycle?
07

Design Feasibility

Style Clarity

  • Does the client know their style preferences?
  • Are references consistent or contradictory?
  • Are they aligned toward minimal / modern / contemporary / classic / Indian contemporary / Japandi / luxury?
  • Do they understand the maintenance implications of their preferred style?

Functional Alignment

  • Does the desired style suit the actual home size?
  • Are they prioritising aesthetics over storage?
  • Do lifestyle needs support the design direction?
  • Does the design brief reflect how they actually live?

Key Practical Questions

WFH zoneElderly-friendlyChild-safeStorage intensityAppliance listVastuRental vs self-use

Decision Checkpoint

  • Can a coherent design direction be created without excessive conflict?
  • Will the design brief translate into buildable solutions?
08

Commercial Feasibility for the Studio

Internal Business Evaluation

  • Minimum project value met?
  • Expected profit margin acceptable?
  • Travel and supervision load acceptable?
  • Does the project suit your studio positioning?
  • Is this the right portfolio fit?
  • Is there upsell opportunity?
  • Is the project likely to generate referrals / visibility / strategic value?

Resource Feasibility

  • Team bandwidth available?
  • Execution partners available?
  • Vendor support available in that city?
  • Is the studio already overcommitted during the client's timeline?

Decision Checkpoint

“Even if the project is feasible for the client, is it feasible for your business?”

09

Documentation Feasibility

Before proceeding, check whether these can be created clearly:

Scope noteDesign briefBudget bandExclusions listRough timelineProposalBOQ structurePayment termsContract termsRevision policy

Decision Checkpoint

  • Can this project be documented cleanly?
  • Or will ambiguity continue to create risk?

Risk Scoring Reference

Score each of 8 dimensions 1–5:

Scope clarityBudget realismTimeline realismSite readinessClient decisivenessCommunication qualityTechnical complexityCommercial suitability

32–40

Strong-Fit Project

Proceed

24–31

Feasible with Caution

Proceed with documentation

16–23

High-Risk Project

Strong documentation required

Below 16

Do Not Proceed

Avoid or defer

Short Client-Facing Questions

Use these 10 questions as a pre-onboarding lead filter before a paid consultation call:

  1. What kind of property is this?
  2. What areas do you want designed?
  3. What is your approximate interior budget?
  4. When do you want to start and finish?
  5. Is the site ready for measurement?
  6. Are floor plans or site photos available?
  7. Do you need design only or full execution?
  8. Who will make the final decisions?
  9. Do you already have reference images or style preferences?
  10. Are you open to budget-based material alternatives if needed?